Social Media Marketing
The Social Media Marketing minor prepares students to create and manage digital content and communication strategies across social media platforms. Students explore branding, audience engagement, analytics, and digital storytelling in today鈥檚 evolving media environment.
Course Requirements
Complete all of the following:
- BUSA 300: Principles of Marketing
- BUSA 341: Social Media Marketing
- BUSA 391: Digital Website and Mobile Management
Complete two courses from the following:
- BUSA 325: Marketing Research
- BUSA 345: Consumer Behavior
- BUSA 375: Promotional Strategy
- COMM 145: Media Production I
- COMM 200: Introduction to Media Writing
- COMM 240: Public Relations I
- ENGL 275: Writing in the Digital Age: Crafting Multimedia
